Blockbuster and Live Nation just announced an exclusive deal that will make 500 Blockbuster stores in select markets ticket counters for the 16,000 concerts that Live Nation produces annually.
“This deal with Blockbuster represents the next step in the rollout of our new ticketing system,” said Nathan Hubbard, Chief Executive Officer of Live Nation Ticketing. “Our research definitively shows that the vast majority of music fans who prefer to buy their concert tickets at a retail location find Blockbuster to be the most convenient choice. In addition, Blockbuster’s huge national footprint provides Live Nation with a powerful marketing partner to help drive incremental ticket sales to our events and an incredible opportunity to develop other product lines centered around music for Blockbuster customers.”
This is a great deal for both companies. Blockbuster gets the additional traffic to the stores, a cut of the ticket revenue, and exposure to Live Nations 60 million unique visitors. Live Nation gets 500 retail locations to sell tickets without having to deal with Ticketmaster.
Comments